I like Malcolm's take on the epidemiological similarities beliefs share with viruses. It's a fun conversation that invites the reader to consider the transmission of ideas in a very animated and entertaining context. I question the actual correlation of various research and observations that he points to -- it feels like he takes certain liberties with sociological concepts and findings in ways that find causal relationships where I hesitate to believe they exist. But if you accept that some measure of artistic license has been taken in the name narration, it's easy to enjoy the ride that he takes the reader on and enjoy the journey for its own sake. Said differently, no one sits around and questions the reality of Frodo's ring -- they enjoy the story on its own merits. Similarly, I enjoy the tale woven for the magic it creates without being hassled by the prickly pseudo-science underlying it. 

I would recommend this book to others.

The next book I'd recommend we consider: Community by Peter Block.